Ok, I understand that George Lucas is a genius when it comes to marketing. He had the foresight to keep the marketing rights to Star Wars, a concession that 20th Century Fox later came to regret, at a time when most cinema marketing consisted of the occasional Burger King collectible tumbler set and not much else, but I'm getting really sick of seeing Darth Vader on every other page of every magazine I pick up. I expect to see a glut of toys at K-mart, and the obligatory soft drink and fast food promotions, but Chewbacca as a cell phone ring tone? What next, Mon Mothma on Tampax boxes, Emperor Palpatine for Depends, C-3P0 for WD-40? How much fucking money does Lucas need!? This is the first Star Wars movie I've been psyched about since 1983, and I'm already getting sick of it. The only way this could be any more annoying is if the Industrial Light and Magic wizards were to digitally revive the 'Where's the beef' lady and put her in a commercial with Lando Calrissian hawking tofu burgers. ENOUGH ALREADY!!!!!!
This film promises to make those of us who felt betrayed by the mediocrity of episodes 1 and 2 happy to return to that 'galaxy far, far away', but if I see Lord Vader swiffering the Death Star, or Sand People taking off their bandages to use new Nutragena, I won't be as anxious to make the jump.
Of course, if John Deer wanted to use Jar Jar Binks to demonstrate their new line of wood chippers I might not be so opposed to this marketing blitz.
May the Force Be With You.